Discover Long Island launches West Coast marketing effort

People out west are being encouraged to go east by Long Island’s tourism agency.

Discover Long Island has just launched a multi-platform marketing campaign in the Phoenix metropolitan area in an effort to attract visitors here.

The targeted social media, TV and digital ads began appearing earlier this week as part of a six-week campaign that features imagery of Long Island beaches, wine country, Hamptons/Montauk, Fire Island, the Belmont Stakes, Gatsby-era mansions and more.

Capitalizing on a growing interest in domestic travel to new destinations as pandemic-related restrictions hinder international tourism, Discover Long Island aims at anchoring Long Island as the ideal East Coast destination for Arizonans. The campaign is the organization’s latest effort to further Long Island’s $6.3 billion visitor economy, which draws more than 10 million visitors from across the globe annually.

“Gurney’s Resorts recognizes the evolution of Scottsdale as a world-class destination, with the luxury expectation of visitors and residents synonymous with that of the Hamptons, providing a strategic yet organic opportunity to bring our signature resort experience to an ideal audience,” Michael Nenner, executive vice president at Gurney’s Resorts. “We are thrilled to work with Discover Long Island as they captivate Greater Phoenix residents with their new campaign and champion the connection between the two premier destinations.”