Stop & Shop announced it will increase healthier food sales and publicly disclose the percentage of food sales from healthier options.
The effort is part of an initiative promoted by the Partnership for a Healthier America, a national nonprofit working to transform the food landscape in pursuit of health equity, according to a company statement.
The supermarket chain has set a goal of at least 54% of private brand food sales will achieve one, two, or three stars through the Guiding Stars program, which helps consumers choose foods with the most nutritional value.
In addition, Stop & Shop’s parent company Ahold Delhaize USA will publicly disclose the percentage of total store food sales generated from all products, both private and national brand, that achieve one, two, or three stars through the Guiding Stars program, creating greater transparency around healthier food sales.
“This commitment is just one part of Stop & Shop’s efforts to build a healthier, more sustainable – and more transparent – food supply chain,” Gordon Reid, president of Stop & Shop, said in the statement.
Nancy Roman, president and CEO of Partnership for a Healthier America, said Stop & Shop’s commitment has raised the bar for grocery retailers.
“This is a win for consumers, through increased sales of healthier foods, and a win for public health through greater transparency of healthier sales data,” Roman said in the statement. “When companies are committed to not only stocking healthier options, but also encouraging sales of those items, real change can happen.”