Nonprofits have a ‘Voice’ on local radio
As Long Island’s nonprofit community struggles to meet increasing demand for their services amid dwindling revenue streams during the pandemic, their industry continues to be represented on a local radio show.
The current climate makes “The Nonprofit Voice,” the only local radio show dedicated exclusively to nonprofit organizations, more relevant than ever.
The program, which airs from 8 a.m. to 9 a.m. on Saturday mornings on 103.9 FM LI News Radio, was founded in 2015 by Ron Gold, president and CEO of Marketing Works, in conjunction with John Caracciolo, president and CEO of JVC Broadcasting, which owns the radio station.
“I felt nonprofits were not being served properly on the radio,” said Gold, whose background made him a natural fit for the venture.
Gold previously spent 25 years in the local radio market, serving as general manager of WALK-FM and founder of B-103. And Marketing Works, the marketing and public relations firm that he founded in 2002, has a specialty in the nonprofit sector.
Gold hosts “The Nonprofit Voice” every other Saturday, inviting guests from large and small nonprofit agencies to share their stories, highlight their services, promote upcoming events and discuss hot topics affecting the population they serve. On alternating weeks, the show is hosted by Allison Brecher, an attorney and former FOX News reporter, who profiles women leaders in the nonprofit sector.
“The Nonprofit Voice is an important show to highlight our Island’s nonprofit organizations all year-round, but during this pandemic the show has become very important to the community,” Caracciolo said. “Golf outings, galas and all types of vehicles used to promote and fundraise for nonprofits have taken a pause, and what the Nonprofit Voice does is give these vital organizations the ‘voice’ that they so need right now.”